Connect your preferred tools for advanced analytics and real-time AI agent decisioning, from data sources to ML and agentic frameworks.
Snowplow is the Customer Context Infrastructure that transforms raw behavioral data into real-time customer context for AI agents and advanced analytics.Data teams rely on Snowplow to collect and process event-level data in real time, delivering it to their warehouse, lake, or stream, without the engineering overhead of building data infrastructure. Product and engineering teams rely on it to power agentic AI systems, personalization, and fraud detection.
For media inquiries, please reach out to: media@snowplow.io
Snowplow Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report for Third Consecutive Year
Real-Time Decisioning for AI Agents: Why you Need a Customer Context Layer First
Snowplow named Real-Time Analytics Platform of the Year in the 2026 Data Breakthrough Awards
How to Build a Real-Time Context Engine for AI Agents Using Event Driven Architectures
Snowplow Named a Winner of 2025 United Kingdom and Ireland AWS Partner Awards
How product leaders are turning customer context into real-time revenue
AWS highlights Snowplow as an incubator partner for their new SageMaker Unified Studio service.
The impact of AI on digital experience with Yali Sassoon, CTO at Snowplow.
Snowplow named a Leader in Snowflake's 2026 Modern Marketing Data Stack Report.
CB Insights names Snowplow an AI product development technology with high M&A potential.
Discover the key differences between Google Analytics vs Snowplow. Explore challenges with GA and learn the benefits and architecture of Snowplow.
Snowplow ranked #3 on The Software Report’s list of the Top 25 Data Management & Analytics Companies of 2025
Verizon CDO Kalyani Sekar talks with Snowplow CTO Yali Sassoon about the hard truths of AI enablement at enterprise scale.
Snowplow named in DBTA Top 100 companies.
New Signals Solution from Snowplow Enables AI Personalization Through Live Customer Intelligence
Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products
Snowplow named Databricks Data intelligence for Marketing partner.
Event-driven Composable CDP Architecture Powered by Snowplow and Databricks
Interview with Yali Sassoon, Snowplow CTO and Co-founder, about how businesses can harness behavioral data to fuel advanced analytics, real-time customer experiences, and AI agents.
HomeToGo adopted an architecture with Snowplow and Tecton that enables feature freshness without engineering overhead
Meeting the Demands of AI with Modern Data Infrastructure
Snowplow named DBTA Trend-Setting Product for 2025.
Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services
Snowplow Recognized as Leader in Snowflake's Modern Marketing Data Stack Report
Yali Sassoon, Snowplow CTO and Co-founder, presents "What are Data Flywheels? And how do you build one?" at DSC Collide.
Unlocking Next-Gen Digital Analytics, Powered by Snowplow and Snowflake on AWS
What it Takes to Leverage AI: A Look at Modern Data Architecture Needs
Snowplow named a partner in the Braze Data Platform.
NEA Promotes Snowplow board member Alex Sharata to Partner
Snowplow Launches AI Agent Event Collection and Analytics on the Snowflake AI Data Cloud
Empowering Data Teams with Snowplow for First-Party Digital Event Data Collection
Snowplow Launches Snowplow Digital Analytics as a Snowflake Native App, in the Data Cloud
Snowplow Appoints Brian Cohen as Chief Operating & Financial Officer, and Alex Lee as Senior Vice President of Global Sales
Snowplow Launches on Databricks Partner Connect
Snowplow recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report
Snowplow Outperforms GA4 in GigaOm Evaluation
IWD 2023: My advice for women in tech - dare to have a purpose
How DPG Media used Snowplow to reduce its reliance on Google Ad Manager and take back control of its media monetization.
Databricks Ventures Invests in Snowplow
Behavioral Data in the Lakehouse: Databricks Ventures Invests in Snowplow
Snowplow Builds Advertising Campaign Measurement Solution on the Snowflake Data Cloud
How to invest in the right business technology even on a limited budget
Understanding innovations in data science
Yali Sassoon Of Snowplow: Five Things I Wish Someone Told Me When I First Launched My Business or Startup
Snowplow Appoints Industry Veterans to Expand Technical Leadership Team
3 Steps to Unlock the Power of Behavioral Data
International Women's Day 2023: Tech leaders across the industry share their insights and expertise
Women's History Month 2023: Industry Leaders Share Thoughts and Opinions on STEM
De grootste trends in data-driven marketing voor 2023
“Above the Trend Line” – Your Industry Rumor Central for 2/2/2023
Marketing Research Industry News January 2023
App development to improve with insights from behavioral data
Data Privacy Day and Ensuring our Safety in 2023
2023 predictions for data, AI, C-Suite leadership and privacy
Snowplow Acquires Poplin Data
Snowplow Buys Poplin Data and Launches APAC Hub
Snowplow Acquires Poplin Data, Launches APAC Operating Hub
Real-time Analytics News for Week Ending January 14
Snowplow acquires Sydney-based Poplin Data, extends global customer base
UK-based Snowplow acquires Poplin Data
Snowplow Acquires Poplin Data and Launches APAC Operating Hub
Data Management News for the Week of January 13; Updates from Chronosphere, DataStax, Ocient & More
Snowplow Acquires Poplin Data for APAC Expansion
Snowplow acquires Sydney-based Poplin Data
Snowplow Acquires Australian Partner Poplin Data
Snowplow to Acquire Poplin Data to Supercharge the Deployment of Data-Powered Products and Applications
Unleash the 2023 Big Data Predictions!
Big Data Industry Predictions for 2023
Data Protection Predictions from Experts for 2023
Value Creation Within the Modern Data Stack
Snowplow, a behavioral data aggregation platform that enhances analysis tools based on AI and machine learning
Data Predictions for 2023: Talent, Investments, Privacy, Skills with Snowplow VP of Customer, HJ Cone
Unlocking behavioral data at scale with Alex Dean, CEO and Co-founder of Snowplow
Build Better Data Products By Creating Data, Not Consuming It with Nick King, CPMO of Snowplow
Snowplow launches Data Product Accelerators, Snowplow BDP Cloud and Enterprise updates
Snowplow launches new offerings
Snowplow releases new Data Product Accelerators, Snowplow BDP Cloud and Enterprise
Snowplow announces Data Product Accelerators, Snowplow BDP Cloud and Enterprise Updates
New Snowplow offerings mark the next evolution of Data Creation
Accelerating the creation of Behavioral Data Products
insideBIGDATA Latest News
How Snowplow Breaks Down Data Barriers
Real-time Analytics News for Week Ending October 22
Snowplow Extends Relationship with AWS by Making Products Available on AWS Marketplace
Snowplow Products Now Available on AWS Marketplace
Snowplow Extends Relationship with AWS
Snowplow Officially Launches on AWS Marketplace
Snowplow extends relationship with AWS by making products available on AWS Marketplace
Snowplow appoints Chris Lubasch as Chief Data Officer (CDO)
Deep Dive: Snowplow's Chief Product and Marketing Officer, Nick King, discusses utilizing predictive modelling to achieve competitive advantage
Organizations need to deliberately create data: Snowplow Co-founder Yali Sassoon on why we need to stop thinking of data as oil
Snowplow's Chief Product and Marketing Officer, Nick King on utilizing prediction models to achieve competitive advantage
Abstracting away complex logic through macros to unlock speed of development with Snowplow Staff Analytics Engineer, Emiel Verkade
Why the majority of data projects fail: Snowplow Product Marketing Manager Phil Western on the case for a Universal Data Language
Data Engineer Alexander Shcherbak on Snowplow data quality
Data Engineer Alexander Shcherbak on using Snowplow instead of Google Analytics
Snowplow closes $40M Series B funding
Snowplow Co-founder Yali Sassoon talks to Sky News
Snowplow secures fresh cash to capture and create behavioral data
Snowplow offers a platform to help enterprises 'create' data for AI and analytics
MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow
Snowplow announces partnership with Databricks at the 2022 Data + AI summit
New hire: Nick King, Chief Product and Marketing Officer at Snowplow
Snowplow expands global operations with opening of Boston office
Snowplow Co-founder Yali Sassoon on unlocking real-time behavioral data in SaaS
Snowplow accelerates AI and ML projects with AI-ready data at Snowflake's Summit 2022
Snowplow acquires Poplin Data and launches its APAC Operating Hub
Snowplow launches new updates
Snowplow announces new offerings within its Behavioral Data Platform (BDP) portfolio
Data analytics: Why edge analytics and synthetic data are trending
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Snowplow delivers the highest quality, real-time customer context wherever you need it, without the engineering overhead of building and maintaining that layer yourself.
